7 Ways to Increase Your Notary Business

If you’re a notary public looking to grow your business, you’re in an industry that’s competitive. These are 7 tips on how to grow your notary business, and create a loyal customer base. If you would like to become a notary in New York, we can get you ready to pass the exam. These are seven tried and tested ways to help you grow your notary business.

Leverage Digital Marketing and Online Presence

In today’s age of technology, having a strong presence online is crucial. Many prospective clients first turn to the internet when needing notary work. To capitalize on this, build a professional website highlighting your services, address, and contact information. A site with clear calls-to-action and easy-to-use design can drive visitors into clients.

Along with having a website, you need to spend some time doing search engine optimization (SEO) so that your company comes up during local searches when people type “notary near me” or “mobile notary service.” Posting regularly on social media platforms like Facebook, Instagram, or LinkedIn can also help you establish your brand and get more noticed. Sharing tips on notarization, promotion deals, or even behind the scenes of your operation can capture the attention of potential clients. To begin, you may want to find out about the most common documents to be notarized.

Expand Your Service Offerings

One of the best ways that you can enhance your notary business is by offering more services. While notary services form the core of your company, consider offering other services like:

• Mobile Notary Services: Many customers desire the ease of having a notary come to their home, office, or other business.
• Loan Signing Services: Providing loan document signing services to mortgage companies, title companies, or real estate brokers can be profitable.
• Certified Notary Services: Provide Apostille, document authentication, and witnessing legal documents services to serve international clients or companies.
• Business Document Notarization: Support local businesses in their notarization of agreements, contracts, and other legal documents.

By diversifying the kind of service you offer, you will be able to reach a wider client base and, therefore, increase your top-line revenue.

You Can Network with Local Professionals

Networking is the secret to building long-term relationships that provide a steady stream of business. Real estate agents, mortgage brokers, attorneys, accountants, and title companies all frequently need notarization services. Establish a relationship with these professionals and offer to help their notarization needs.
Attend local business functions or networking meetings to get your name in the field and meet other business owners. If you offer good and professional service, you will become the go-to notary for many of the local businesses in no time.

Build Strong Client Relationships

Word-of-mouth is prevalent in the notary business. Building and keeping good relationships with your clients can lead to repeat business and word of mouth. Always provide your customers with great service, arrive on time, and complete the job accurately and professionally. Going the extra mile, such as arriving early or providing mobile services, can leave a lasting impression and create loyal customers.

Pricing

While you don’t want to shortchange yourself, being competitive might attract clients who are looking for a cheap solution. But in New York, what you can charge is state-determined. But if you are mobile notary, you can charge a travel fee based on the distance, but just ensure it is low enough that your clients will still find your services worth paying for.

Utilize Notary Directories and Apps

Most online directories enable notaries to advertise their services in the directories, thereby making it easier for prospective customers to locate you. Sites such as NotaryRotary, 123Notary, or Snapdocs are common directories to advertise your business. Such directories usually attract users who are searching for a notary in their region.

Also, try using notary apps and software that make it easier to get hired. These apps bring clients to you, and some allow you to receive jobs directly through your phone. By being on these websites, you can get more exposure and create more business leads.

Offer Flexible Hours and Accessibility

Notary services might be needed after regular business hours, usually by clients who need it urgently. Having flexible scheduling, i.e., evenings or weekends, can help attract clients who need notarization but cannot take time off work during regular business hours.

Also, if you can provide mobile services, you will be able to serve clients who require you to visit them. This extra convenience will make your business more appealing to people who have hectic schedules or have difficulty visiting a notary in person.

Conclusion

Expanding your notary business involves some combination of smart marketing, savvy networking, and customer satisfaction. By expanding your services, building relationships, and maintaining a presence online, you can differentiate yourself from other notaries and have a steady stream of clients walking through your door. With the right strategies in place, these 7 ways to expand your notary business can help you thrive and grow in the long term.